Draft vs Clay — Which AI Outreach Tool Is Right for You?
Clay is a powerful data enrichment and workflow tool. Draft is a full AI SDR that handles everything from prospect research to email sending to meeting booking. Here's how they compare.
| Feature | Draft | Clay |
|---|---|---|
| AI-Written Personalized Emails | ||
| CSV Lead Import | ||
| Website Scraping for Research | ||
| Auto-Send Email Sequences | ||
| Follow-Up Automation | ||
| Inbox Rotation | ||
| Meeting Booking Automation | ||
| AI Feedback Loop | ||
| Data Enrichment Workflows | ||
| CRM Integrations | ||
| Starts at $29/mo |
The Key Difference
Clay is a data enrichment and workflow automation platform. It's excellent at building prospect lists and enriching data from multiple sources. But it doesn't write emails, send sequences, or book meetings.
Draft is a full AI SDR. You upload a CSV, and Draft handles everything: researching each prospect's website, writing hyper-personalized emails, sending them through rotated inboxes, managing follow-ups, and booking meetings. It's the entire outbound motion in one tool.
If you need data enrichment, Clay is great. If you need an AI SDR that handles end-to-end outreach, Draft is the better choice.