Draft vs Apollo.io — AI-Powered Outreach vs Data + Sequences
Apollo.io is a sales intelligence platform with a massive contact database. Draft is an AI SDR that scrapes prospect websites and writes unique emails for each lead. Different tools, different strengths.
| Feature | Draft | Apollo.io |
|---|---|---|
| AI-Written Personalized Emails | ||
| Website Scraping for Research | ||
| CSV Lead Import | ||
| Contact Database | ||
| Email Sequences | ||
| Follow-Up Automation | ||
| Inbox Rotation | ||
| AI Feedback Loop | ||
| Meeting Booking | ||
| Intent Data | ||
| LinkedIn Outreach | ||
| Starts at $29/mo |
The Key Difference
Apollo.io is a sales intelligence platform with a 250M+ contact database. It's excellent for finding leads and running template-based email sequences. But the emails are template-driven — personalization is limited to basic merge fields.
Draft takes a different approach: you bring your own leads (CSV), and Draft's AI scrapes each prospect's website, identifies their pain points, and writes a completely unique email. No templates, no merge fields — real AI-powered personalization.
Many teams use Apollo for prospecting and Draft for outreach — combining Apollo's database with Draft's AI writing. But if you already have your lead list, Draft alone can handle everything from research to booked meeting.